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Get Dramatically Better Media Coverage
…with less work than you’re doing now!
Media coverage, almost
instantly
Suppose you could fill in a pre-written
press release template, copy-and-paste it into an email, and then have
the media respond to you within an hour. That would be great,
wouldn’t it? And what if you could, for every two releases you
sent, get one story in the media? Think of how your business would
grow if you could do that!
Sound
impossible? It’s not…when you have the right tools.
Do you
make these common press release mistakes?
·
You put your logo at the
top of the release.
·
You include your company
name in the “Subject” line of your email.
·
You mention your company
and product in the first paragraph.
·
You include a quote from
one of your managers in the release.
If you’re doing any of those things,
you’re causing your press release to be thrown away.
Here’s
why your release goes into the trash:
Reporters are looking for stories,
not company names. If they don’t see a story in the Subject line
of your email, they’ll skip it and go on to the next one. So if
you’ve put your company name in the Subject line (“My Company
Announces a New Partnership!”), your release is going to be deleted.
You have to provide interesting stories to the media.
Who am I
and how do I know this?
I was a TV news anchor at a Northern
California TV station for eight years.
I read hundreds of press releases and
wrote stories from them. I had to come up with good
stories because my TV job depended on it! Therefore, I know
what the people who read the releases and write the stories want….and it
isn’t your standard classroom-type press release, believe me! And
just as important: I was also a corporate marketing manager for 23 years
in Silicon Valley, the computer-and-software capital of the world.
My job was to get clients to buy our products. So I know how to get the
attention of the media because I had to, and, I was one of them!
If You
Want REAL Media Coverage, Let Me Tell You A Little Secret…
The secret is….it doesn’t take as much work as you think. The
reason you don’t get coverage is because the “proper” press release
format is wrong. And this isn’t something you learn in school….you
have to be in the news business to really understand what will work. And
the beauty is…my method is faster and easier!
You
have two seconds to get their attention
Reporters and TV producers decide the
fate of your press release by reading the “Subject” line of your email.
If the subject doesn’t grab them in two seconds, they hit the “delete”
key and you’re out of the running.
Therefore, what you need
isn’t another press release.
What
you need is a system that:
-
Gives you results quickly with news-anchor-tested methods that are
irresistible to the media.
-
Employs specific step-by-step
techniques and templates
-
Is designed specifically for the digital age.
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Is simple to follow so you can incorporate it into your busy life
- And, allows you to
get the most out of the smallest time investment.
Introducing: The Fast Track to Free Publicity
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The Fast Track
to Free Publicity is a complete system for getting media coverage
quickly and easily. It’s an action plan that will get you
started getting publicity immediately. It contains a
step-by-step plan, and five additional special reports that provide
specific instructions to take you through the key elements of
getting media coverage.
This is a
complete course designed to upgrade your current method of getting
publicity by taking advantage of today’s digital world AND
understanding the frantic environment of today’s reporters and
producers. It’s filled with techniques that will get you media
coverage quickly and easily, all with less work than you’re doing
now.
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How Well Do the Techniques Work?
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Using one of the techniques in
“Fast Track”, I got Lisa, a chocolate-maker, a 12-minute interview
spot on a Phoenix TV talk show. Most people PAY $1,500 to get
the same amount of air time. She got it for free! How?
We gave the TV station a good story! And because of it, her
sales tripled the next day. You can copy her exact method and
do the same. |
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Using another technique from “Fast Track”, I got Larry, an art
marketer, a two-page story in the Los Angeles Times. Because
of this article more than 400 people showed up at the opening night
of his art gallery. You’ll be shown the exact technique and
the step-by-step process for doing it.
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What you’ll
get in “Fast Track to Free Publicity”:
- 20 different
“hot buttons” that the media responds to immediately.
- 10
pre-formatted, fill-in-the-blanks press release templates that you can
fill in and email.
- Dozens of
examples that you can copy.
- A step-by-step
plan for getting media coverage.
- A list of
questions that reporters ask so that you can be ready.
- And more!
Here’s a complete list of
what you’ll get:
Report #1: Create
Stories the Media Will Rush to Cover
Most stories pitched to the media aren’t worth writing about. Use this
action plan to do it right! This report teaches:
- The four key principles for media coverage
- How to stand out from the other stories that are being pitched
- How to create your own publicity opportunities
-
Four hot topics that the media responds to
Examples of the stories and press releases
that you can copy are included.
Report #2: 15 More Hot Topics to Increase Media Coverage
Add to your arsenal of techniques for getting stories written about
your business! This report contains 15 additional categories to create
stories that will tempt the media to call you. Included are:
- How to tie your product into the holidays
- How to get a story from your work with charities
- How to run a contest that will get noticed by the media
- How to use customer surveys to get coverage.
- Plus 10 more......
Examples of stories using these techniques are included, as well as a
worksheet to help you develop new story ideas and an example press
release.
Report
#3: Press Releases the Media Will Read
Most press releases are thrown into the trash immediately because
they're so poorly written. This report teaches you specific tips
and tricks that will get a press release read. Speaking from
personal experience as a TV news anchor, I can safely state that
reporters glance at press releases in a quick and specific pattern to
find what's newsworthy. This report teaches you how to take advantage of
how they read releases. Included are:
- How to get the reporter’s attention immediately
- How to shorten the release so that it’s 200% more effective
- How to effectively use bullet points to get attention
- How to match the release to the media so that it's more enticing
This report includes examples and a customizable fill-the-blanks
press release template.
Report
#4: Press Kits that Will Sell Your Story to Reporters
The press kit that you send to a reporter when he or she calls for
more information can win or lose media coverage. Reporters don’t want a
lot of 'stuff', they want useful information to help them sell the story
to their editors. In this report you’ll learn:
- The mistakes most people make (and how to correct them)
- The contents of a good press kit
- What order to place the press kit material for best effect
- How to customize the kits for each type of media -
radio/TV/newspapers
Included are examples of information to include and how to package it
so that the reporter can use it for maximum effectiveness.
Report #5: Interview Questions You Can Expect Reporters to Ask
The worst thing you can do for an interview is to be unprepared, and
therefore waste the reporter’s time. In this report you’ll learn
the basic structure of all interviews and the categories of questions
they ask. You’ll also learn several subtle questioning techniques
some reporters use to get information that you may not want to give.
Included with this report are practice exercises to help you prepare for
an interview.
Planning and Launch: The Quick-Start Publicity Action Plan
Taking action is the most important part of getting free publicity. This plan ties
all five reports together and walks you through them in sequence. When
you’re finished you’ll have an action plan that will put enticing
stories in front of the media over and over again and have them calling
you regularly. In this report you’ll learn:
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Step-by-step outline for
getting media coverage.
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How to plan your publicity
campaign.
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How to select the best
media for your story.
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How to synchronize your
media campaign with your marketing program.
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How to avoid publicity
mistakes that most businesses make.
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How to establish your
expertise.
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The proper way to launch
your campaign.
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How to follow up with the
media.
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How to leverage the
publicity that you get.
Now you can get all the publicity you deserve
Every day is another
opportunity to have your business talked about in the local newspaper or
TV station. And every day you wait could be the day that your
competitor is pitching his story to the newspapers. Don't run the
risk of that happening. This package is a digital download, so you
can get started immediately. You can read them tonight and be
started tomorrow.
Do you want to keep
using the same-old ineffective PR tactics that never work?
OR….
Are you ready to make today the day you get more coverage? Are you ready
to put The Fast Track to Free Publicity to work for you and get on TV
and into the newspapers more often then you’ve ever been before?
Then take a step forward and order The Fast Track to Free Publicity
today.
Total Price:
$19.95
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Bonus! Press Release Templates
If you order today I’ll add a special report: Press Release
Templates. This ebook contains fill-in-the-blank templates that
you can add your information to and email to your local media.
These are
specific templates for each specific form of media.
For example, as you’ll learn in Fast Track, TV has different needs
than magazines. If you send the wrong information, TV will
ignore your release.
Now you don’t have to learn all the various permutations for each
media outlet…it’s all here in fill-in-the-blanks form! You’ll
get an outline, example releases, and blank forms to fill in. It’ll
make your life a lot easier! So order Fast Track today, get
these templates, and start your publicity campaign tomorrow!
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30-day money-back guarantee!
This product comes with a 30-day money-back guarantee. If for any
reason you're not satisfied within the first 30 days, just let us
know and we'll refund the purchase price, no questions asked.
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