We'll produce and drive a complete media campaign to promote your company, your products, and your brand. 

Media Campaigns:

Our objective: Get media coverage for you.

We use a proprietary PR method that focuses on all aspects of your business and creates focused campaigns aimed at all possible media so that your target audiences frequently hear your name and what you do in an extensive variety of media.

This includes:

• Business story opportunity analysis.

• Story development.

• Media targeting.

• Media plan.

• News releases/media kit development.

• Program launch: release distribution, media kit distribution, and follow up phones calls.

• Preparation, planning, and speaker prep for TV and radio interviews.

• Tracking of all printed stories.

• Leveraging of media coverage.

Ongoing Publicity:
The Ongoing Publicity package delivers continuous approaches to the media.  Rather than launching just one product or service, we use all aspects of your business to launch frequent and varied messages to the media in order to build your image with your target audience.

This package includes all of the above and:

• Regular meetings with your team to brainstorm new stories for the media.

• Monitoring of news articles in chosen media and recommendation of follow-on stories and expert commentary.

• Launching of “breaking company news”.

• Launch of regularly-scheduled events such as special dinners or grape crush.

• Regular development of new promotional ideas to deliver to the media for increased placement.

• Monthly email to media outlets of experts’ names within your business.

• Regular placement on social media.

This program cements your company name in the audience's mind and builds your recognition as the expert within your field.
 

Sound interesting?

Learn more about me here.

Contact me and let's chat about what you have in mind:
602-565-9542
gparlova@WineAndFoodPR.com