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“The Insider’s Guide to Free Publicity”
CD1: How to Get Radio
Publicity:
This is an interview with Lance Orozco, the news director
of KCLU-FM in Southern
California. Lance has 15 years of experience in
radio news. On this CD he details
what it takes for a business to get
publicity on the radio. Lance discusses:
- What makes a story newsworthy for radio.
- How to make an everyday story more interesting
to radio stations.
- How to approach radio stations with different
formats for increased coverage.
-
How to work with the radio station to ensure a
good story about your business.
- How
to locate and pitch radio stations that are interested in your story.
- How
much air-time to expect to get from radio stations and how to write
your story for maximum effect in that time.
- The
correct person to pitch a story to.
- The
best and worst way to send a press release.
- The
best time of day to pitch your story idea.
- One
of the fastest ways to get coverage for your business.
- How
to create publicity events that catch the attention of radio.
- How
to write a press release that the radio stations will respond to.
- What to leave out, so
that the release will be read.
- The best layout and
format for a press release.
- The best and worst times of the week to hold an event.
- How to get coverage for an event by inviting a specific member of
the media.
- How most businesses ruin their credibility with local radio
stations.
- How to follow up with the radio station after you’ve sent a press
release.
- How to set up an interview schedule that works best for the radio
station.
- How to prepare the on-air guests to be interviewed.
- Case Study: The techniques an annual event uses to get coverage
every year.
- How to build strong relationships with the media.
- How to become a partner with the media.
- How to position yourself as a
resource to the media.
If you're serious about getting publicity on the
radio, this product is for you. Lance covers all these topics and more
in this interview. By using the information on this CD, you'll be
able to prepare and pitch good stories to radio stations, and do so in a
manner that will build your credibility with them so that they'll work
with you for more stories.
CD2: How to Get Television
Publicity:
This is an interview with Carol Breshears, the assignment
manager of KTTV Channel 11 in Southern California. Carol has more than
20 years of experience in television news. On this CD she details what
it takes for a business to get publicity on television. Carol
discusses:
- What makes a story newsworthy for
television.
- Why
you should always tie your stories into the news of the day.
- How
to analyze the television stations' newscasts to find the best station
to pitch.
- The
age range of the viewers, and how to write your story to that group.
- The
correct person to pitch a story to.
- The
best and worst way to send a press release.
- How
much early notice to give to TV stations about an event.
- How
to create publicity events that catch the attention of TV.
- How
to write a press release that the TV stations will respond to.
- What to leave out, so
that the release will be read.
- The best layout and
format for a press release.
- The
most critical element to include in the release.
-
(If you leave it out, they won’t consider the story).
- The best and worst times of the week to hold an event.
- How
to work with the camera crews when they come to do your story.
- How most businesses ruin their credibility with local TV
stations.
- What types of stories to submit that would be considered for
future coverage.
- What to include in your press kit that will make the TV station
more likely to cover your story.
- How to prepare for the TV crews so they'll be eager to come
back and do another story about you.
- How
to position yourself as an expert with the TV stations.
- How often to contact the media with your expertise, to ensure more
frequent coverage.
- Topics that will work for TV, and topics that won't.
- How a small business can position itself as a
resource to the media.
- How to give a good
interview so that you’ll be called back.
This product is more than just interviews - it's a complete
action package. You'll learn the
simple techniques to getting publicity, plus get the transcripts for
more in-depth study.
You'll also get checklists of steps to take
to connect with the media,
and fill-in-the-blanks
press release templates. You merely listen
to the CDs, step through
the checklist, fill in
the templates, and you're on your way to getting
more free publicity
than ever before.
You’re getting everything you need, plus a lot
more. So don't wait,
act now! If you’re
serious about standing out in the
marketplace through increased
free publicity, this product
is exactly what you need.
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