Welcome!

   Productive PR builds and sustains media
   coverage for the wine and food industry.

Get Publicity for Your Wine or Food Company

Build your Business through Media Exposure.

Having a market presence is vital. Having great products is critical, and a good advertising campaign is important in business.  But something that's vital is an established market presence - having people know about you, your business, and your products on a more personal level.  This comes from media coverage.

  √  Media coverage gives you credibility
  √ Media coverage is a third-party endorsement
  √ Media coverage gives you a recognizable presence in the market
 
A study by Advertising Age magazine showed that most people don't believe ads, but they do believe media stories.  Having an article written about you and your business is worth its weight in gold....and best of all....it's free. 

But it's not easy. Journalists don't write articles about anyone at anytime; they write stories that their audience will want to read or watch, and unless you know how to appeal to them you're not likely to get any coverage.

That's what we do at Productive PR: We help you develop specific messages that we know will appeal to the media and then take it to the culinary reporters so that they'll be more likely to give coverage to your business.  We have training programs that you can purchase so you can do it yourself, and we can work with you to put together a high-impact PR campaign that will get you the recognition you deserve.

Wine and Food is All We Do.
We're specialized - we work only with wine and food establishments, and connect only with people in the food and wine industry.  Because of this we have excellent contacts and can make your case much better: we know what they want, and we make sure they can get it from you.

What You'll Get:

• Articles in local and national newspapers.
• Articles in local and national magazines.
• Interviews on television and radio.
• Exposure on food and wine internet sites.

Why We're Your Best Choice:

We provide help with follow-up marketing.  A news story is good if it's used to generate more business. We help you leverage your coverage so that you maximize the benefit.

All training, products, and consulting are from people who are directly involved in producing the news.  The company founder has years of experience as a television news anchor, so all campaigns are created to appeal specifically to the food media.  In other words, he knows how to approach them because he's been on the other side. 

In addition, all the learning products are interviews with news directors, reporters, and assignment managers of newspapers, radio, and TV stations.  No other publicity company does this. With Wine and Food PR, you're getting solid, usable information from people who create the news.

Take a look around our site. We have free articles and case studies to read, free special reports to download, and a PR email newsletter.

The newsletter will deliver free PR tips and techniques once a month to your inbox. You can subscribe with confidence because we won't spam you or sell your email address to anyone, and you can un-subscribe at anytime.